Meet the team behind made events
-
Andy Shields - Co-Founder & Director
Andy is the creative mind behind Made Events – part of the event organisation and production team, and the person who makes every event feel just a little bit different. With a passion for designing immersive, visually engaging delegate experiences, Andy specialises in creating bespoke environments that are anything but off-the-shelf.
From interactive floorplans to impactful set builds, Andy has a flair for the unexpected and a deep understanding of what makes an audience lean in. With years of experience in the mortgage and lending space, he knows how to deliver creative that lands – and how to translate ideas into practical, powerful outcomes.
When he’s not plotting your next wow-moment, you’ll find him chasing two small humans or obsessing over Japanese manga and 90s house.
-
Laura Calcroft - Co-Founder & Director
Laura is the beating heart of Made Events – the hands-on powerhouse who brings every moving part together with purpose, passion, and over two decades of experience in the mortgage and specialist lending industry.
She’s the one shaping sponsorship strategies, overseeing brand development, and ensuring every detail is delivered to the highest standard. From designing event brands from scratch to managing complex logistics with military precision, Laura thrives in the thick of it. She's the engine room that turns vision into delivery – and brings serious energy and insight to every event.
Whether she’s building something new or refining something established, Laura ensures it’s done with heart, hustle, and a high standard of excellence.
-
James Lucas - Co-Founder & Director
James is the strategic lead at Made Events – part commercial strategist, part operational mastermind. He’s the numbers guy, the planner, and the person keeping everything sharp behind the scenes. With a background in live events, AV, and commercial partnerships, James brings a methodical, data-driven mindset that ensures every event runs to budget and on point.
While Andy and Laura shape the look and feel, James shapes the structure, keeping everything aligned to the business case. Sponsors love his clarity, clients love his rigour, and the team love that he makes the complex look simple.
Off-duty, he’s a music buff, a proud dad, and always game for a spreadsheet.